Just saw this new video from Frank Kern in which he explains what the “Triangle of Trust” is all about. It’s pretty slick and something we use all the time especially in our launches.
It’s a simple “cash in the bank” marketing secret. Check it out here.
Have you read “Predictably Irrational” by Dan Areily?
It’s one of those “must read” marketing behavior books. I got a chance to whip through it over the weekend along with reading Michael Masterson’s “Ready, Fire, Aim” and came across the decoy effect.
Now, I first heard of this before from my friend Todd Brown and Rich Schefren a while back. This decoy effect is the true secret to behavior and buyer control. Something Frank Kern would call “crowd control.”
So here’s what it is…
Dan did a test with The Economist magazine on their subscriptions and here we the results…
Here’s a cool video that describes it quickly…
Today I got an email from Nate Bolt, the owner of Ethnio, the web 2.0 recruiting research app. I must say, Nate, great job! This is a great idea and I applaude you on going BIG with the clients you’re after. Ethnio’s clients include CNN, Sony, Adobe, and many more Fortune 500 companies.
Like many web 2.0 companies Ethnio started off FREE and built a nice base of users…
BUT…
No one took them seriously until they did something unthinkable. Something so wrong in the web 2.0 world.
THEY CHARGED PEOPLE MONEY FOR THEIR SERVICE!
Oh my god! What do you mean?!
I thought you’re supposed to give away your stuff for free?
Wrong.
What’s interesting is once Ethnio started charging people money for their service, their traffic actually went up.
Here’s what Nate sent me over…
Two weeks ago I went to San Diego, California for Frank Kern’s Mass Control event. I must say this was one of the best event’s I’ve been to in a long time. It really wasn’t an “event” but a “party!”
On the last day, my mentor Bob Serling invited us to go on his sailboat and coast around the bay in San Diego. My good friend and wunderkid copywriter, Chris “Money Fangers” Haddad, Peter “Double P” Parks, my girlfriend Alex and her friend hopped on Bob’s boat.
Here is our journey…
Bob taught myself, Chris, and Peter a huge deal of money making strategies using licensing. I highly recommend his course Million Dollar Licensing if you’re interested in an easy, proven, and highly lucrative way to make a huge amount of money.
Peter made over $823,000 using Bob’s Strategies. Haddad has made gob’s of cash, and myself… I’ve made a nice, very nice, chunk of residual cash just doing ONE of Bob’s simple strategies.
This chunk of cash is taking myself and my girlfriend to Brazil for 35 days!
Check out Bob’s Million Dollar Licensing course
Cheers,
Chris
I found a way to get 2 hours a day of Starbucks Wifi for only $0.03 per day.
Step 1: Get a Starbucks Gift Card
Step 1: Put $5 bones on the card
Step 3: Sign up on the screen for your Starbucks account
Step 4: Spend $1 bone a month on your card.
That’s it Charlie. Now get workin’.
Chris
In the past couple of weeks, I’ve created 2 new product in which I’m going to be releasing very soon. As I am creating the products I’m always considering how I can leverage my time and money but using other affiliates and partners to promote my product.
What I’ve come to find is that you need to provide your affiliates and joint venture partners all the tools necessary so they can immediately start promoting your product.
The last thing you want your affiliate to do is - to think…
As in, they have to think to write an article, or a squidoo lens, or design a banner ad, or write an email. You want to make it so easy for them to promote your stuff.
So here’s some of the tools and resources you should be providing your affiliates to start promoting your products…
AFFILIATE TOOLS:
- Custom Landing Pages
- Youtube Videos
- Articles and Content
- Advanced Tracking Links
- Twitter Messages
- Review Site Resources
- Keyword Lists
- Banners and Creative
- Text Links
- PPC Ads
- Domain Redirects
- Pop-Ups
- FAQ
- Signatures
- Ezine Solo Copy
- Ezines to Advertise in
TRAINING VIDEOS
- Setting up your payment account
- Setting up domain
- Promoting the site
- Promoting with Friends
- Promote with articles
- Promote with classifieds
- Promote with online groups
- How to create a squidoo lens
Again, make it super simple for your affiliate to promote your stuff and you will see a MONDO boost in sales… especially if you are on clickbank. Keep in mind… your site has to convert for affiliates to keep promoting and making money.
Later,
Chris
What I learned about myself at Tony Robbins Unleash the Power Within seminar in October and the true meaning behind the world reknown “firewalk”.
Check it out…
I just got back from Tony Robbins Business Mastermind event in Palm Spring, Cali and good lord… It was one heck of a great event. It was 2 days long and if you’ve been to any of Tony’s events you know you don’t go to sleep before 2-3am. Unlike many of his events there was an elite group of 100 entrepreneurs, lawyers, and highly successful people. Many of which own $5, $10, $50, $100 million dollar companies.
There’s not many opportunities that you get to have a photo with Tony. I consider myself lucky.
I got a chance to speak with Tony and here’s how the conversation went…
Tony: “So what’s your primary question, Chris?”
Me: “My primary question is…..”
Tony: “So whats your new primary question?”
Me: “Umm, my new primary question is….”
… my mind went blank. I couldn’t think of my new primary question. (The primary question is something we learned at the Date with Destiny event in Orlando back in December)
Me: “Hmmm,…..”
Me: “Tony, my mind is going blank…”
At this point, Tony leaned over, put his hand behind my neck and on my chest and whispered in my ear…
“…it doesn’t have to be perfect, just something to get you moving with.”
He said much more, but the hypnosis trace I was in, I don’t recall everything.
Here’s some photos of tony and I, as you can see… “he was programming me.”
Actually, does anyone know exactly what he was doing and why he did that in this particular way?
I imagine he was anchoring something in my mind. To tell you the truth, it worked.
When you get a chance to go to any of Tony’s events… GO! Don’t wait, don’t hesitate, just go. You will not regret it.
- Chris
Here’s an interview I did with Rob Toth a while back for Dan Kennedy’s Info Riches Marketing Program.
I talk about some of the mistakes marketers make and the future of Internet Information Publishing. Take a listen and let me know your thoughts and what you think the future of information marketing looks like by leaving me a comment below. (Videos are always good too)
Chris
The Future of Information Marketing - Chris Brisson [11:16m]: Why do most sales letter only convert 1%?
Why do most sales pitch sounds like scams?
The truth is it’s not about making a big fat promise. Politicians do it all the time. They make the biggest promises in the world, but do we believe them… No.
Sales letters makes big huge promises like…
“Make $5,000 Per Day!” … We say in our minds… “Yea right!”
How about this…
“Lose 15lbs in 5 Days!” … Again we say, “Yea Right!”
See it’s not about making a promise it’s all about the believibility of the promise. The believability. Now, I want you to really get this. Is your sales letter, sales pitch believable?
Probably not.
So how do yo add believability into your sales message?
PROOF! The more proof, the more believable it is. Get proof, then get more, and guess what get more! Never stop getting more and more ways to prove your product or service.
So what kinds of proof should you put into your sales message?
- Testimonials
- Case Studies
- Super Rock Solid Triple your Money Back Guarantees
If you’re not capturing testimonials from your customers, shame on you. Start getting them now. Todd Brown has a great video on how to capture raving testimonials. Check out his video here.
Case Studies
Profile your raving fans and turn their “stories” into success stories, essentially case studies. Get them on the phone and do a 5-10 minute interview. Ask them how they felt before buying your course. Most say “skeptical.”
Ask them about the results. Let their success speak for your products. If I say, my product is freaking awesome! Do you really believe me or just think I’m an arrogant putz?
Ah, I figured that.
Ok, so that’s the lesson for today. Add more BELIEVABILITY in your sales messages and watch your numbers soar.
- Chris
http://www.twitter.com/chrisbrisson