I just got back from Tony Robbins Business Mastermind event in Palm Spring, Cali and good lord… It was one heck of a great event. It was 2 days long and if you’ve been to any of Tony’s events you know you don’t go to sleep before 2-3am. Unlike many of his events there was an elite group of 100 entrepreneurs, lawyers, and highly successful people. Many of which own $5, $10, $50, $100 million dollar companies.
There’s not many opportunities that you get to have a photo with Tony. I consider myself lucky.
I got a chance to speak with Tony and here’s how the conversation went…
Tony: “So what’s your primary question, Chris?”
Me: “My primary question is…..”
Tony: “So whats your new primary question?”
Me: “Umm, my new primary question is….”
… my mind went blank. I couldn’t think of my new primary question. (The primary question is something we learned at the Date with Destiny event in Orlando back in December)
Me: “Hmmm,…..”
Me: “Tony, my mind is going blank…”
At this point, Tony leaned over, put his hand behind my neck and on my chest and whispered in my ear…
“…it doesn’t have to be perfect, just something to get you moving with.”
He said much more, but the hypnosis trace I was in, I don’t recall everything.
Here’s some photos of tony and I, as you can see… “he was programming me.”
Actually, does anyone know exactly what he was doing and why he did that in this particular way?
I imagine he was anchoring something in my mind. To tell you the truth, it worked.
When you get a chance to go to any of Tony’s events… GO! Don’t wait, don’t hesitate, just go. You will not regret it.
I talk about some of the mistakes marketers make and the future of Internet Information Publishing. Take a listen and let me know your thoughts and what you think the future of information marketing looks like by leaving me a comment below. (Videos are always good too)
The truth is it’s not about making a big fat promise. Politicians do it all the time. They make the biggest promises in the world, but do we believe them… No.
Sales letters makes big huge promises like…
“Make $5,000 Per Day!” … We say in our minds… “Yea right!”
How about this…
“Lose 15lbs in 5 Days!” … Again we say, “Yea Right!”
See it’s not about making a promise it’s all about the believibility of the promise. The believability. Now, I want you to really get this. Is your sales letter, sales pitch believable?
Probably not.
So how do yo add believability into your sales message?
PROOF! The more proof, the more believable it is. Get proof, then get more, and guess what get more! Never stop getting more and more ways to prove your product or service.
So what kinds of proof should you put into your sales message?
Testimonials
Case Studies
Super Rock Solid Triple your Money Back Guarantees
If you’re not capturing testimonials from your customers, shame on you. Start getting them now. Todd Brown has a great video on how to capture raving testimonials. Check out his video here.
Case Studies
Profile your raving fans and turn their “stories” into success stories, essentially case studies. Get them on the phone and do a 5-10 minute interview. Ask them how they felt before buying your course. Most say “skeptical.”
Ask them about the results. Let their success speak for your products. If I say, my product is freaking awesome! Do you really believe me or just think I’m an arrogant putz?
Ah, I figured that.
Ok, so that’s the lesson for today. Add more BELIEVABILITY in your sales messages and watch your numbers soar.
I got started back in 2002 with zero marketing skills or understanding about business. I accidently created an internet business form my college apartment in Tallahassee, FL. Built it up, sold it, but still had no knowledge of marketing. Went on a journey for discovering and learning "true" hardcore marketing principles. Over the years, built, developed, sold many internet businesses. Check out my bio for more info.
