Today I got an email from Nate Bolt, the owner of Ethnio, the web 2.0 recruiting research app. I must say, Nate, great job! This is a great idea and I applaude you on going BIG with the clients you’re after. Ethnio’s clients include CNN, Sony, Adobe, and many more Fortune 500 companies.
Like many web 2.0 companies Ethnio started off FREE and built a nice base of users…
BUT…
No one took them seriously until they did something unthinkable. Something so wrong in the web 2.0 world.
THEY CHARGED PEOPLE MONEY FOR THEIR SERVICE!
Oh my god! What do you mean?!
I thought you’re supposed to give away your stuff for free?
Wrong.
What’s interesting is once Ethnio started charging people money for their service, their traffic actually went up.
Here’s what Nate sent me over…
In the past couple of weeks, I’ve created 2 new product in which I’m going to be releasing very soon. As I am creating the products I’m always considering how I can leverage my time and money but using other affiliates and partners to promote my product.
What I’ve come to find is that you need to provide your affiliates and joint venture partners all the tools necessary so they can immediately start promoting your product.
The last thing you want your affiliate to do is – to think…
As in, they have to think to write an article, or a squidoo lens, or design a banner ad, or write an email. You want to make it so easy for them to promote your stuff.
So here’s some of the tools and resources you should be providing your affiliates to start promoting your products…
AFFILIATE TOOLS:
- Custom Landing Pages
- Youtube Videos
- Articles and Content
- Advanced Tracking Links
- Twitter Messages
- Review Site Resources
- Keyword Lists
- Banners and Creative
- Text Links
- PPC Ads
- Domain Redirects
- Pop-Ups
- FAQ
- Signatures
- Ezine Solo Copy
- Ezines to Advertise in
TRAINING VIDEOS
- Setting up your payment account
- Setting up domain
- Promoting the site
- Promoting with Friends
- Promote with articles
- Promote with classifieds
- Promote with online groups
- How to create a squidoo lens
Again, make it super simple for your affiliate to promote your stuff and you will see a MONDO boost in sales… especially if you are on clickbank. Keep in mind… your site has to convert for affiliates to keep promoting and making money.
Later,
Chris
I just got back from Tony Robbins Business Mastermind event in Palm Spring, Cali and good lord… It was one heck of a great event. It was 2 days long and if you’ve been to any of Tony’s events you know you don’t go to sleep before 2-3am. Unlike many of his events there was an elite group of 100 entrepreneurs, lawyers, and highly successful people. Many of which own $5, $10, $50, $100 million dollar companies.
There’s not many opportunities that you get to have a photo with Tony. I consider myself lucky.
I got a chance to speak with Tony and here’s how the conversation went…
Tony: “So what’s your primary question, Chris?”
Me: “My primary question is…..”
Tony: “So whats your new primary question?”
Me: “Umm, my new primary question is….”
… my mind went blank. I couldn’t think of my new primary question. (The primary question is something we learned at the Date with Destiny event in Orlando back in December)
Me: “Hmmm,…..”
Me: “Tony, my mind is going blank…”
At this point, Tony leaned over, put his hand behind my neck and on my chest and whispered in my ear…
“…it doesn’t have to be perfect, just something to get you moving with.”
He said much more, but the hypnosis trace I was in, I don’t recall everything.
Here’s some photos of tony and I, as you can see… “he was programming me.”
Actually, does anyone know exactly what he was doing and why he did that in this particular way?
I imagine he was anchoring something in my mind. To tell you the truth, it worked.
When you get a chance to go to any of Tony’s events… GO! Don’t wait, don’t hesitate, just go. You will not regret it.
- Chris
Here’s an interview I did with Rob Toth a while back for Dan Kennedy’s Info Riches Marketing Program.
I talk about some of the mistakes marketers make and the future of Internet Information Publishing. Take a listen and let me know your thoughts and what you think the future of information marketing looks like by leaving me a comment below. (Videos are always good too)
Chris
