I just got an email from Owen Frager about this short movie called Lemonade. It’s about “being fired.”

Here’s a comment that Abraham Anaya said about the film…

“This shows that having just a “job” doesn’t take us anywhere. We have blended or we are used to, as a society, that the idea of having a job in corporate America will take us somewhere. That the main purpose of going to college is to find a “good job.” I think that is not true. As a soon-to-be graduate senior, taking my last semester, at university level, I have found out, during these 5 years and a half, what I will like to do in my life. Not to find a “good job” but what I really love to do and that pays me well.”

Welcome to 2010!

It’s just going to get worse folks.

Just got in a piece of mail from eBay yesterday and I was extremely blown away with their personalization strategy for bringing their customers from a direct mail to their website. Check out this video.

But first we used a personalization strategy in a recent launch and it worked like crazy! Actually we sold around 30 courses before we even launched because of this one strategy. I’ll give you the script in a few days, you’ll like it…

Here’s the personalized link:
http://www.ebayfaves.com/tundra2fast