The Blog of Chris Brisson » Product Launch Formula

Thank you Rich Schefren! (Interview with Robert Cialdini)

Chris Brisson — Fri, 15 Aug 2008 12:43:55 +0000

Ah… Rich Schefren just made my day!

He just posted an interview he did with Robert Cialdini, author of Influence and his latest book “Yes! 50 Scientifically Proven Ways To Be More Persuasive” on his blog.

Go check it out… it’s awesome!

Download the mp3

[tags]Robert Cialdini, Influence, Social Psychology, Rich Schefren[/tags]

New Product Launch Case Study: The Small Momentum Launch

Chris Brisson — Wed, 26 Mar 2008 16:30:50 +0000

At Rich Schefren’s Strategic Profis Events I had the chance to speak with Trevor Mauch about his “small momentum” launch he orchestrated a couple of months ago.

Take a listen:

[tags] product launch formula, jeff walker, plf 2, plf 2.0, frank kern, mass control, product launch formula 2[/tags]

Awesome Product Launch – $12,000 in "A Couple of Minutes!"

Chris Brisson — Wed, 12 Mar 2008 22:01:51 +0000

At Rich’s Strategic Profits seminar I met some amazing people with some great product launch stories. One of those amazing product launch stories was from Ryan Wade. Ryan ending up doing a killer product launch for his website MentorMeetings.com – he pulled in over $12,000 in, and I quote Ryan, “a couple of minutes.”

Ryan is a young, smart, and very intelligent marketer. He’s a guy that’s going places.

Take a listen to Ryan product launch story…

[tags]product launch formula, jeff walker, plf 2.0, ryan wade, chris brisson, launch a product, frank kern[/tags]

Interview with Jon Walker of Product Launch Formula 2

Chris Brisson — Mon, 03 Mar 2008 20:35:59 +0000

At Rich’s event I had the privilege to interview Jon Walker, Jeff Walker’s brother and business partner in Product Launch Formula 2. I grilled Jon about the differences with Product Launch Formula 1 and 2. It’s pretty crazy to think but the original PLF came out in 2005.

It’s now 2008 and there have been thousands of launches all with different tactics, tricks, and persuasion techniques. I’ve used many in my launches and clients launches and have seen some crazy new techniques over the years that have helped pull in hundreds of thousands if not millions of dollars.

Anyhow, here’s the interview with Jon.

Oh yea, one of the workers at the hotel was taping down the floor so you can hear the “rippppping” noise. No, it’s not me or Jon farting, although it sounds like it.

Also, let me know what you thought of the interview by leaving me a super-duper killer comment below.

Product Launch Formula 2.0 – Jon Walker Interview from chris brisson on Vimeo.

[tags]product launch formula, jeff walker, john reese, jon walker, plf 2, product launches, launch a product, business launch, andy jenkins, stompernet, brad fallon, frank kern[/tags]

Product Launch Formula 2.0 – Real Estate Case Study

Chris Brisson — Sun, 02 Mar 2008 00:07:32 +0000

At the Strategic Profits Conference I got to meet some great people and one outstanding person I met was Trevor Mauch. Trevor actually won his trip to the conference by leaving a blog post for the contest on Rich’s blog. I ended up meeting two other guys who won the trip. (I’m going to enter all of them next time around)

Anyhow, I did a short quick interview with Trevor on my Flip Camera. He talks about how he implemented a quick little product launch for a client and pulled an easy $800 with like zero list. Watch the interview here:

Product Launch Formula 2.0 is coming out soon. I’m going to be giving some KILLER bonuses away to the people who order form me. I recently started a Product Launch Consulting Company and have helped many people see some dramatic results. I will be giving away some consulting time as a bonus. You’ll hear about it soon.

See how one guy went from Food Stamps to Six Figures using Jeff’s Product Launch Formula.

[tags]jeff walker, product launch formula, plf 2.0, john reese, frank kern, mass control, product launches, launch a product[/tags]