A couple of months ago I was reading my friend Michael Masterson’s blog at EarlyToRise and stumbled across his article “Persuade Everybody About Anything By Adding a Pitch” and discovered what I believe to be the best email to land clients, customers, or kick-start a money making deal.
Michael says, “If you want people to do as you wish, don’t tell them, sell them.”
And while he was in Paris he had an idea he thought his client could improve their profitability. Rather than “tell” him what he thought or wanted to do, he decided to “sell” it. Here’s the exact email he wrote…
James,
I have a great idea for you.
It’s an idea I gave to “Peter” in London five years ago. He used it to create a $10 million business. Nobody is doing this in the States yet. You could be the first.
Here’s what you need to know now:
* It is easy to do.
* It is perfect for you.
* It is a clever twist on something you already know.
* But it is much more powerful than what you are doing now.I can show you how to implement this idea in less than half an hour. I can give you a blueprint you can hand to your key people so they will know exactly what to do. I assure you that you will have this up and running in less than two weeks.
And if the results I’ve seen elsewhere hold true for you, your sales will increase by at least 300 percent by the end of the year.
One caveat: I like this idea so much that I’m tempted to give it to another client who has a similar business. I’m holding it for you — but only if you can assure me you will give it your full attention.
What do you say? Shall we schedule a meeting to go over it?
Yours truly,
Michael
Simple and straight to the point. It gets me excited to want to learn more.
So next time you sit down to write an email attempting to “attract” a client, joint venture partner, or investor… intrigue and sell the idea to get to a call.
Cheers,
Chris
