For the last 5 days I’ve been hanging out with some really cool marketers, internet entrepreneurs, and some good friends over at Yanik Silver’s Underground 6 Event here in National Harbor, MD. Apparently, National Harbor is only 2 years old and kinda like a new haven convention center town, full of in and outer’s each and every night. Needless to say… very cool place.

So when I booked my plane ticket two months ago for this event, I didn’t realize that I had booked it for Dulles airport. Turns out, Dulles is about an hour away from the Gaylor Convention Center. I tend to do that sometimes, just book a flight and not really worry about how far it is. I’ve done that on many occasions especially in California. Try it sometime, it’s nice to drive around and see the town.

So anyhow, I decided to take a cab to go from our hotel to Dulles airport. The price estimate was around $60 – $75. Kinda pricey but the Shuttle blue van guys wouldn’t make it in time to pick me up.

So we’re driving through Maryland, crossing a bridge looking at Washington, then pass into Virginia. We talk about life, El Presidente Obama, and food. The conversation picks up, then goes silent as I twitter on my Blackberry.

I asked him, “Do you take credit cards?” He responds in broken Engrish, “Sorry sir, I will have to charge you an extra 10%. It’s not me, but the company. Sorry.” I say no problem and I’ll use cash but we’ll have to stop at an ATM to get cash.

So along the way right before the airport we stop at the airport gas station, pop in, and I grab $120, a glazed donut (my friend/trainer Joel won’t be happy to hear that), and ice cold Dasani water.

Breakfast of Champions.

The taxi cab driver, Huraah, gives me $1 to pay for the water as we both wait. A nice gesture… (some nice reciprocity)

So I pay the $1.22 and we get back in the cab. We drive up to the drop off area in front of JetBlue and break out my wallet, hand him $80 as the ticket was $71.38 and he answers me…

“You didn’t like my services?”

I shockingly answer… “Uh no I did. That’s why I gave you the tip.”

He responds, “Sir, but you didn’t like my services? The fee was $71 dollar.”

I’m thinking to myself, “Is that not enough?” My brain starts to calculate the percentages. “ten percent is uh… $7. Fifteen percent is …. hmmm…” I give up. I think, “Should I tip him more?”

I played games with my mind.

Exit the car and hand him another $4 bucks.

So think about this…

Just by that little statement, he got me to think about the tip amount, feel bad, and all in one need to prove to him that I am a good tipper.

We part ways, never to meet again.

So in your marketing how can you replicate this system of the taxi cab driver to get a great tip, just by asking more.

Step 1: Reciprocity

The simple rule of the law of reciprocity is simple. I give you something and you feel somewhat obligated to give back. I give you $1 to pay for you water, without looking for anything in return. I want to return the favor.

So in your marketing…

GIVE GOOD STUFF AWAY.

Frank Kern calls it a “bribe” or ie “give away good s****” (those are Frank’s words) Alex Mandossian calls it an “ethical bribe.”

What do you give away?

Easy.

Let’s say your a social media whiz, you can create a video that teaches people how to use facebook video to create a loyal following of people by re-purposing a great article.

Or…

- An audio interview you did with an expert.. Give this away.
- A guide or checklist that shows “6 Simple Ways to Get Attention From Experts”
and much much more…

Or whatever.

The point here is to give good “valuable” (that’s the keyword) for FREE to your people. Move the Free Line, as Eban Pagen calls it, and give good stuff away.

What happens is that your list, your followers, new people, will start to love you and want to give back. How do they give back? Comments, giving you cold hard dollars, and they help spread the word for you (ie. viral marketing)

So there ya go. Be the taxi cab driver and buy your list the water.

Next is…

Step 2: Ask for The Sale

Don’t be a puss.

Ask for the sale. Be direct. Straight to the point.

John Carlton calls it, “Selling From Your Hells.” You can’t be a wimp when it comes to selling and making money. Now, don’t be a douche and sell in a sleazy way. You want to be cool, direct, and to the point.

Like Haraah, he asked for the sale. Actually he asked for more with that magical sentence. “You don’t like my services?”

Umm… Haraah. I do, here’s $4 bucks extra. A nice 57% EXTRA TIP.

You good salesman you.

In your marketing, here’s how you can apply this Haraah “Waa, you no like me?” Strategy…

At the end of your autoresponder series you can create an email using the subject line similar to the sentence that Haraah said to me.

Here’ some subject lines for ya’

Subject: “Huh. I just don’t get it.”
“Sooo… you don’t like me. Is that is [first_name]?”
“Frankly, I just don’t get you.”
“Frankly, I’m puzzled…” <— courtesy of Jason Moffatt

Then your copy you can get into something like this…

———-

I just don’t get it Bill. I’ve been giving you some really great?
valuable information to help you _______________, but
you haven’t ordered yet.

Is it because my breath smells?

or maybe because you just don’t like my services.

Whatever it is, it has me wondering what I did wrong. And
because of that I want to make it up to you. Who know’s
maybe it was something I said…

Either way, here’s how I want to make it up to you…

I’m going to give you the 5 extra bonuses for free and
my entire course free for 7 days.

I never do anything like this, but I figured it would be
a good way to kick start our relationship so I can
help you solve your problem.

So here’s the deal…

I’m going to give everything that’s included in my _________
course for only $1. (i know it’s kinda crazy, but you’re worth
it to me)

The bonuses you’ll get are:

BONUS #1: Secrets Guide
This is the exact guide that people just like you have
paid me $47 for. You… it’s on the house. Free!

BONUS #2: The Uber Awesome PDF Report
This will show you exactly how to build a big ol’ list in
no time flat. Kinda like like building steroids. You
also get this absolutely free. Some people have
paid me $97 for this. Free for Chris.

BONUS #3: The Blah Blah
This is really cool…

And the best part is that you can have it for free
for the next 7 days.

But, Chris… you have to hurry. I’m only offering this to
you for the next 24 hours. After that, I’m going to have to
take it down. I don’t want other people finding this secret
link.

here’s the secret link:
LINK

So check it out, you’re dig it.

Cheers,

Chris

———-

So there you go. A simple way to get mo’ money.

Send it and let me know how it works for you.

Cheers,

Chris

On the last day, my mentor Bob Serling invited us to go on his sailboat and coast around the bay in San Diego. My good friend and wunderkid copywriter, Chris “Money Fangers” Haddad, Peter “Double P” Parks, my girlfriend Alex and her friend hopped on Bob’s boat.

Here is our journey…

Bob taught myself, Chris, and Peter a huge deal of money making strategies using licensing. I highly recommend his course Million Dollar Licensing if you’re interested in an easy, proven, and highly lucrative way to make a huge amount of money.

Peter made over $823,000 using Bob’s Strategies. Haddad has made gob’s of cash, and myself… I’ve made a nice, very nice, chunk of residual cash just doing ONE of Bob’s simple strategies.

This chunk of cash is taking myself and my girlfriend to Brazil for 35 days!

Check out Bob’s Million Dollar Licensing course

Cheers,

Chris

Check it out…

The waves are so big, usually 40+ft that you have to have a jet ski pull you into the wave as it’s virtually impossible to paddle into the wave.

Here’s a killer video of Laird ripping up 50ft waves…

GO BIG!!!!!

I wish I was Matt. I’m still waiting for Tim Ferriss to do some dance when he’s on his worldly trips.

In about 2 months, I’ll be doing the Matt dance in Costa Rica, then Brasil.

Any special dance I should do?

Now let me preface what I’m about to say with something I heard from Michael Masterson of EarlyToRise.com, when he was in the bar business. In an interview I heard him talk about the secrets to a successful bar.

It wasn’t to have the most beautiful women as the bartenders or waiters, but to have good looking male’s working there as well. It makes sense, the girls want to talk to the good looking bartender in hopes that they can take him home. He strings them along for weeks and weeks and brings in business.

Now, these girls coming back to the bar will attract other males. The males then buy the girls the drinks. This starts the circle of endless buying of drinks and cashflow for the bar. (we’ve all been there before).

So this brings me back to my story about this commercial…

So I’m listening to the radio and the ad is for a local bar called, Average Joe’s. WTF!? Average Joe’s? What dude in their right mind, or girl looking for a guy want to find an “average” person?

Maybe I’m missing something, but I wouldn’t want to goto Average Joe’s – EVER. The people in there then label themselves as, you guessed it – AVERAGE.

Girls, go here to find the average guy. Guys, go here to … uh, well, umm… find an average buddy because no girl would ever go here.

Can you think of a better name?

I thought of the All American DoucheBar.

Peace.

What a great idea!

You see, I live in Florida. Yes, flat, landscape deprived, Florida. When I use to drive to Florida State in Tallahassee (i can finally spell it right), it would take me 6 hours to drive there. I’d fill up in Delray and stop in Gainsville to some gas.

On the way up is …well … pretty boring. There’s not much to see. Occasionally you’ll see, a Turnpike station pop up with a Popeyes Chicken or the illustrious Cinnabon. Other than that you’re looking at a lot of tree and flat ground. The only “hilly” place when making the drive is in “Howie-In-The-Hills.” There’s one bump in the road. It’s about a 15 foot bump and probably the highest elevation in Florida.

Ok enough about Florida because California…

Is All It’s Cracked Up To Be!

I’m sitting here in Carlsbad (about 20 minutes north of San Diego) looking at some million dollar mansions in the hills. Here’s my view…

On Thursday Justin and I flew into LAX airport to goto Frank Kern’s Mass Control event here in San Diego. Although the event is in San Diego, I figured I’d get a plane ticket in L.A. so then we can make the “cool” drive over to Diego.

It’s beautiful!

When Justin and I were making the drive from L.A. to here, I can honestly say that the views and landscape were like crack for my eyes. The mountains, the homes, the ocean views (OMG!), the street performers, the fish tacos, the breaks… everything is amazing.

I’ve lived in Florida my entire life and thinking to myself… “I can move here. I have an internet business.”

I’m going to be posting some more photos, videos, and other cool stuff along the way, but for now I gotta jump in the shower and get ready for Kern’s Mass control my mind event ALL day today.

Gosh what a horrible place to be right now…

[tags]internet marketing,frank kern,chris brisson,california beauty,mass control[/tags]

Falo Portugese?

[tag]languange, learn a language, learn portugese, learn mandarin, learn chinese[/tag]

It’s about 2:25am here in Florida and I can’t go to sleep. I’m going to Costa Rica for a nice little surf trip for a couple of days. Four of my friends and I are going to the beautiful city of Playa Hermosa to catch some nice clean waves and to clear our minds.

Traveling Is Cheap!

Yes it’s true. I got my ticket to San Jose for $158.42. That’s expensive for Costa Rica. I’ve seen round trip plane tickets when they have sales going for $102.42 (I know the exact amount) and as low as $76. No I’m not kidding!

So traveling doesn’t have to be expensive. The best part is I’m following what Tim Ferriss said on his blog on what to bring.

Here’s what I’m bringing:

• 3 t-shirts
• pair of shorts
• 2 pairs of board shorts
• Passport
• Straps for Boards on Car
• My Al Merrick Surfboard
• Towels
• 3 Books
  • Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
  • From Credit Repair to Credit Millionaire by Donna Fox
  • The Ultimate Sales Machine by Chet Holmes (recommended by Todd Brown)
• Clean pad of paper
• A pen
• Bathroom stuff
• My
• Open Mind

I’ll post some pictures of the trip and how it all relates to marketing. Things lately are starting to boil up and soon to blow up.

Wish me luck in the 12 ft waves!

Chris

[tag]costa rica, surfing, traveling, costa rica travel, cheap trips, cheap flights, internet marketing, chris brisson[/tag]