Why do most sales letter only convert 1%?
Why do most sales pitch sounds like scams?
The truth is it’s not about making a big fat promise. Politicians do it all the time. They make the biggest promises in the world, but do we believe them… No.
Sales letters makes big huge promises like…
“Make $5,000 Per Day!” … We say in our minds… “Yea right!”
How about this…
“Lose 15lbs in 5 Days!” … Again we say, “Yea Right!”
See it’s not about making a promise it’s all about the believibility of the promise. The believability. Now, I want you to really get this. Is your sales letter, sales pitch believable?
Probably not.
So how do yo add believability into your sales message?
PROOF! The more proof, the more believable it is. Get proof, then get more, and guess what get more! Never stop getting more and more ways to prove your product or service.
So what kinds of proof should you put into your sales message?
- Testimonials
- Case Studies
- Super Rock Solid Triple your Money Back Guarantees
If you’re not capturing testimonials from your customers, shame on you. Start getting them now. Todd Brown has a great video on how to capture raving testimonials. Check out his video here.
Case Studies
Profile your raving fans and turn their “stories” into success stories, essentially case studies. Get them on the phone and do a 5-10 minute interview. Ask them how they felt before buying your course. Most say “skeptical.”
Ask them about the results. Let their success speak for your products. If I say, my product is freaking awesome! Do you really believe me or just think I’m an arrogant putz?
Ah, I figured that.
Ok, so that’s the lesson for today. Add more BELIEVABILITY in your sales messages and watch your numbers soar.
- Chris
http://www.twitter.com/chrisbrisson
