A great buddy of mine Justin Zimmerman sent me over this video of Guy Kawasaki from Garage Ventures on “How to be a Mensch.”

What’s a Mensch?

A person having admirable characteristics, such as fortitude and firmness of purpose. “Literally, a mensch is a person. But by implication, a mensch is an upstanding person who takes responsibility for his actions. The people now running America aren’t mensches.”

1. A mensch thinks to help people to the sheer pleasure of helping people. It’s about how you treat people who cannot help you.

2. It’s about doing things right and in the right way.

3. A mensch desires to payback society. The question is, “Did you make the world a better place?”

To be the greatest entrepreneur who would be a mensch.

So…

BE A MENSCH!