Ah, welcome to startup life. You’re tight on cash, hustling to grow your business and overwhelmed by your choices to generate traffic.
Let’s see… there’s PPC, SEO, article marketing, info-graphics, Facebook, LinkedIn, direct mail, CPV, PPV, postcards, Social Media, Twitter, Hacker news, joint ventures, integration deals, pay per post, banners, and the new flavor of the week that appears every… single… week, without fail.
Just thinking about it makes my head explode. I need an Advil.
As a bootstrapped startup, focusing on your highest leverage, highest probability, and best bang for your buck opportunities is crucial to your success.
Here’s 3 of the highest leveraged FREE ways to generate buzz and traffic about your startup…
1. Write Guest Blog Posts
Good ol’ blog hacking. Think about this for a moment. You have a product that fits X market. There’s a blog, several blogs, that have hundreds if not hundreds of thousands of visitors, email subscribers, and people interested in X. The website owner has spent the time, the money, the resources, wrote hundreds and hundreds of blog posts to get people to their website and “you” as a guest blogger can literally, with free reign, piggyback off of their hard work and years of effort.
My friend Ryan wrote a guest blog post for a Real Estate Agent website last week and within the first 6 hours he had generated 200 new leads into his sales funnel. The month before, he paid that same blog $1,000 to run a banner ad that generated him 200 leads that month.
Today, about 14 days later, that article has generated over 10,000 views and freely drove 759 new leads into his business.
Just one blog post.
That’s one killer free strategy. Wash, rinse, repeat – Ryan!
Look around in your market and your top bloggers, approach them about writing for free, a custom blog post on a hot topic that falls in line with topics on their site. Send an email to 10 bloggers in the next 7 days. Land 2 and get writing. The key is to write your article to drive people to your free report, website, or opt-in form to “get the lead.”
Yes, business is about acquiring leads. Turn Traffic into Leads, Leads into BUYERS.
So again, yes… LEADS or USERS.
2. Interview Your Industries Celebrities & Leaders
One name: Andrew Warner.
He’s the owner of super successful interview site Mixergy, and over the last couple of years, Andrew has interviewed hundreds of the most famous and infamous entrepreneurs around the world.
Learning their secrets, picking apart their businesses, and understanding the strategies they used to grow their businesses. Hosting these interviews allowed Andrew to become an instant celebrity. A celebrity by initially just interviewing other successful people and how they built their businesses. He’s successful by “association” and by being a really cool, genuine, and truly caring person.
The credibility of Tim Ferris, Gary Vaynerchuk, heck… President Obama has now been passed down to Andrew. The key influence factors going on here are “social proof” and “authority.”
If Tim Ferris, an authority, someone I know (of), like, and trust says Andrew is good, then Andrew MUST be good. I should like Andrew too. Ever heard of Napoleon Hill? You know the author of Think and Grow Rich. the book written in 1927. This was his simple strategy, but in today’s world it’s PROFOUND.
Look in your industry and create a list of the top 50 celebrities in your market. Reach out to them, ask for an interview, record it, and give it away for free on your blog or website. More importantly PROMOTE IT. Try and do 2-3 new interviews a month. Video and text interview if possible (it’s for the SEO juice)
Oh, and thank the speakers. A personal hand written thank you note goes a long way.
3. Joint Venture Relationships
You may be thinking of a huge legal relationship, getting lawyers involved to strike JV deal. At it’s core, a jv is a marketing relationship where a person, company, website, or blog that already has your customer, prospect, or traffic will email, place a banner, or some other action to create sales in return receiving a percentage of the revenue’s generated.
The great thing about Joint Ventures is that they’re FREE. There’s no cost to setup a jv relationship and their shouldn’t be.
They’re done all of the hard work to acquire that customer or prospect. They may have spent advertising dollars, creating tons of content to attract them, and spent years and years to build a relationship.
There’s two sides to a jv deal: Traffic Source and Product Source.
The person with the product will offer the person with the traffic a percentage of the revenue’s generated for their endorsement, a mailing, or by simply sending traffic to their site in hope’s of converting that traffic into customers.
So what types of Joint Venture deals are possible?
Webinars that are exclusively held for a persons customers, teleseminars, banner ad placement, or simple email marketing.
Create a list of 25 top websites in your niche or industry that GET TRAFFIC, have customers, leads, and approach them about hosting a LIVE Webinar that will teach them How To Avoid X or whatever is a compelling presentation for that niche. Reach out to these people and score some deals. It’s easier than you think, but just get busy!
Love to hear your comments.