Today I got an email from Nate Bolt, the owner of Ethnio, the web 2.0 recruiting research app. I must say, Nate, great job! This is a great idea and I applaude you on going BIG with the clients you’re after. Ethnio’s clients include CNN, Sony, Adobe, and many more Fortune 500 companies.
Like many web 2.0 companies Ethnio started off FREE and built a nice base of users…
BUT…
No one took them seriously until they did something unthinkable. Something so wrong in the web 2.0 world.
THEY CHARGED PEOPLE MONEY FOR THEIR SERVICE!
Oh my god! What do you mean?!
I thought you’re supposed to give away your stuff for free?
Wrong.
What’s interesting is once Ethnio started charging people money for their service, their traffic actually went up.
Here’s what Nate sent me over…
