Just got in a piece of mail from eBay yesterday and I was extremely blown away with their personalization strategy for bringing their customers from a direct mail to their website. Check out this video.
But first we used a personalization strategy in a recent launch and it worked like crazy! Actually we sold around 30 courses before we even launched because of this one strategy. I’ll give you the script in a few days, you’ll like it…
Here’s the personalized link:
http://www.ebayfaves.com/tundra2fast
Been reading for a while now. Just wanted to say good job.
Chris Tackett
Chris Tackett
16 May 08 at 6:37 pm
Nice video Chris. Looking forward to the script.
Emily
18 May 08 at 1:26 am
Nice dude… I am off to the mailbox to see if I got anything from eBay!
Talk with you soon,
Ryan
Ryan Wade
18 May 08 at 6:36 pm