Just got in a piece of mail from eBay yesterday and I was extremely blown away with their personalization strategy for bringing their customers from a direct mail to their website. Check out this video.

But first we used a personalization strategy in a recent launch and it worked like crazy! Actually we sold around 30 courses before we even launched because of this one strategy. I’ll give you the script in a few days, you’ll like it…

Here’s the personalized link:
http://www.ebayfaves.com/tundra2fast