Justin Bieber may be young, but he is also one of the richest people in America today. That’s because he has practiced good business techniques from the very beginning. Whether you like his music or not, there are things you can learn from his success.
1. Build an Audience
Justin had to build an audience, and so does the average business. Justin knows that the quickest way to reach teenage girls is with love songs. Make sure you know how to package your product to appeal to your target audience. Don’t try to sell umbrellas in a drought.
2. Engage & Connect With Your Fans
Justin knows how to connect with his fans: Twitter, Facebook, email, texting, websites. Your business can use these methods, too. Notice, however, that Justin doesn’t use the hard sell; he offers entertainment and interest. Your business can do that as well. An entertaining blog, essential tips or free professional advice can be irresistible to your customers or clients.
3. Be Humble and Show Respect
One thing that sets Justin Bieber apart is his humble demeanor. He actually shows respect for his audience, and the girls love him for it. Your business practices should show respect for your customers. You and all of your employees should be truthful and caring in your manner. That builds a loyal customer base.
4. Smell the Roses
Sometimes Justin Bieber has to stop and smell the roses. He can’t be on the go 24/7 without a break. He knows how to slow down and recharge. As entrepreneurs, business owners need that break as well. You are your own boss, and you may have to give your number one employee — you — a rest to recharge!
5. Ride The Wave
As the number one songs and videos have sold, Justin has known to catch the wave and produce more products to keep up. When a wave of success comes your way, be ready with services, products, delivery methods, technology and personnel to handle more orders, customers or clients.
6. Never Give Up
Although sometimes it may seem that it was inevitable, Justin Bieber wasn’t born popular. He didn’t get to number one without hard work. If you want success, the key is to keep planning, keep working, keep your focus on what is important and look for new opportunities to reach your audience.
7. Use Video To Become an Instant Celebrity
Justin Bieber could never have become a success without the use of modern video. Video isn’t limited to superstars. Many entrepreneurs are using it to access their market. Good videos can sell a product, business or a person. They can capture the public’s imagination, play on public sentiment, or reach out to customers by providing information that they need. Business videos are not just advertisements. They are public service announcements, informational pieces and other forms of branding.
As your business struggles, think about Justin Bieber’s success.
What lessons can you learn? Leave me your comments below…