The Blog of Chris Brisson » New Product Launch Case Study: The Small Momentum Launch http://www.chrisbrisson.com Fri, 03 Sep 2010 14:04:40 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 New Product Launch Case Study: The Small Momentum Launch http://www.chrisbrisson.com/product-launch-formula/new-product-launch-case-study-the-small-momentum-launch http://www.chrisbrisson.com/product-launch-formula/new-product-launch-case-study-the-small-momentum-launch#comments Wed, 26 Mar 2008 16:30:50 +0000 Chris Brisson http://www.chrisbrisson.com/product-launch-formula/new-product-launch-case-study-the-small-momentum-launch.htm At Rich Schefren’s Strategic Profis Events I had the chance to speak with Trevor Mauch about his “small momentum” launch he orchestrated a couple of months ago.

Take a listen:

[tags] product launch formula, jeff walker, plf 2, plf 2.0, frank kern, mass control, product launch formula 2[/tags]

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