At Rich’s event I had the privilege to interview Jon Walker, Jeff Walker’s brother and business partner in Product Launch Formula 2. I grilled Jon about the differences with Product Launch Formula 1 and 2. It’s pretty crazy to think but the original PLF came out in 2005.
It’s now 2008 and there have been thousands of launches all with different tactics, tricks, and persuasion techniques. I’ve used many in my launches and clients launches and have seen some crazy new techniques over the years that have helped pull in hundreds of thousands if not millions of dollars.
Anyhow, here’s the interview with Jon.
Oh yea, one of the workers at the hotel was taping down the floor so you can hear the “rippppping” noise. No, it’s not me or Jon farting, although it sounds like it.
Also, let me know what you thought of the interview by leaving me a super-duper killer comment below.
Product Launch Formula 2.0 – Jon Walker Interview from chris brisson on Vimeo.
[tags]product launch formula, jeff walker, john reese, jon walker, plf 2, product launches, launch a product, business launch, andy jenkins, stompernet, brad fallon, frank kern[/tags]
