At Rich’s event I had the privilege to interview Jon Walker, Jeff Walker’s brother and business partner in Product Launch Formula 2. I grilled Jon about the differences with Product Launch Formula 1 and 2. It’s pretty crazy to think but the original PLF came out in 2005.
It’s now 2008 and there have been thousands of launches all with different tactics, tricks, and persuasion techniques. I’ve used many in my launches and clients launches and have seen some crazy new techniques over the years that have helped pull in hundreds of thousands if not millions of dollars.
Anyhow, here’s the interview with Jon.
Oh yea, one of the workers at the hotel was taping down the floor so you can hear the “rippppping” noise. No, it’s not me or Jon farting, although it sounds like it.
Also, let me know what you thought of the interview by leaving me a super-duper killer comment below.
Product Launch Formula 2.0 - Jon Walker Interview from chris brisson on Vimeo.
March 4th, 2008 at 3:54 pm
Hi Chris,
Great interview! Keep going with more contents here.
Thanks.
March 4th, 2008 at 4:15 pm
Chris, I think what you are doing is great for the industry. Keep us informed and we will be here when you need us!
-Sampson Simpon
“Talk to Me”
March 7th, 2008 at 7:06 am
That was a very indepth interview with Jon Walker, thanks for that. Jon provided a great explanation about the changes that have happened in the last 2.5 years and how the amount of new information accumulated since then has given Jeff the ability to refine Product Launch Techniques.
Some time marked highlights of your interview I liked:
4:11-4:26
Did Jon Walker do a patootie?
4:30-5:11
Things that are new since Product Launches were introduced in 2005
5:55-6:17
Improve techniques distilled from $100M in Product launches in the last 2 years.
Cheers,
Alisande
March 16th, 2008 at 6:07 am
sorry can’t hear a things…volume not working
March 18th, 2008 at 1:10 pm
The volume works good over here, but it is kinda low. Pump up the volume!
Thanks Alisande for the comment