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I was talking to a friend of mine yesterday about marketing, lead generation, conversions, and a bit about getting case studies and testimonials from our customers. He quietly said to me, “Chris… I don’t have any.”
So I showed him a simple and automated system that he could setup using his email autoresponder, his website, and some other neat little software tools out there to automatically generate super HOT testimonials without him doing any extra work.
Along with the process I decided to design up a quick flow of the process for getting more testimonials.
Create Your Email
When you’re writing your email to include in your buyers autoresponder sequence you want to cover a few things.
1. Thank Your Customers
2. Give Value
3. Ask For It!
Inside of your email you can include two different links. One link is for customers who are satisfied and the other for “un-satisfied customers”. Depending on the link clicked it will take them to a different webpage. Now, on this webpage will be a simple survey and opt-in form to put them into another followup sequence.
Ask For The Testimonial
I like to get video testimonials from customers. Let’s face it – video works and it works like crazy. To get a video testimonial, you’ll need to give them a special gift, course, product, or something in exchange for the video testimonial. They have to turn on their camera, record it, upload it to youtube and send it over to you. It’s some work, but it’s worth it’s weight in gold.
On the flip side, you can ask for an audio testimonial. I use www.BYOAudio.com to record audio calls. They can just call a phone number, enter their pin, and start recording. BYOAudio will turn it into a flash player to plug on you website.
Thanks much and I hope you enjoyed the post and infographic.
To automate your Teleseminars check out AutoTeleseminar.
- Chris
