So you come to a launch blog and there’s 200, 300, even 400 comments on each post. You get thinking, “hmmm something’s up.”
Yea. It’s called faking social proof. Maybe you’ve seen it before. And it’s the #1 Dumbest Strategy you can make when launching your product.
Here’s a little story…
Most of think, including me for a long time, that vacations cost “a lot” of money. In fact, if your traveling in the US, the hotels, food at expensive restaurants, and gifts for friends and folks back home can leave you empty handed and a big burnt hole in your pocket.
But not this time.
I just got back from a 35 day trip to Brazil with my “new” (yes new) fiance. We visited 8 different cities and took literally 7 “mini-vacations.”
We vacationed and took a…
The best part…
I made more money being on vacation than “actually” doing work back home.
Honestly, I “maybe” worked 5-8 hours throughout the entire 35 day trip and I still made a nice chunk of change *completely* on autopilot.
So what do I attribute it to?
A couple of things.
Creating Passive Websites
Ah… the beauty of affiliates and consistent, residual traffic. You can’t beat that.
This was a nice portion of the income I earned while I was away. When I create new products I first map out a plan for generating affiliates and creating that evergreen, residual traffic stream to consisntely drive new leads, prospects and sales to the new site.
When your creating your product, first off, it’s gotta be good. You can’t polish a piece of crap with pretty graphics.
Proof, proof, proof, case studies, case studies, case studies are everything.
One thing Yanik Silver mentioned before was, “do it, document it, and profit from it.”
I always kept that at the top of mind when creating new products. Because without the proof and some case studies of whether YOU have proved it first, it’s a tough sell… it’s then theory and theory doesn’t sell too well without some serious poop polishing.
Ok I’m getting off topic here, but ah yes. Passive income.
This comes from affiliates, ppc, and other jv partners. Creating this base of affiliates to drive traffic to your site is critical to creating a 5-figure passive income starting today.
Are you building a list of “just” affiliates?
Another thing and I learned this from Rich Schefren a ways ago, “Build a business, not an income.” So true. So start thinking long term, bigger larger themed businesses not one off websites that “make money.”
Keeping the Pipeline Full
I learned this when I worked for my friend Joseph Visconti’s company, Valuerich, when I was a executive salesman in which I had to sell magazine ad space to CFO, CEO’s, and Marketing Managers of small-cap public companies.
It was all about keeping the “pipeline” full.
What is that?
Simple. You stop getting prospects, marketing for potential clients, or driving traffic your pipeline becomes empty and you produce no sales. You then have to ramp back up build up your pipeline of potential clients or customers and like any numbers game, there is a conversion.
In my Product Launch Consulting company, Powerlaunch, from where I learned most all of my strategies from my indirect mentors Jeff Walker and Frank Kern, it’s always about creating a consistent flow of prospects coming into your pipeline.
Some clients can afford you but about 90% cannot. So keeping that new influx of potential prospects especially in a high ticket “hands-on” transaction like product launches is essential.
Ideally, knowing that 90% can’t take on me or you, you then create a range of products that they can purchase from you to get some of the knowledge that you provide with the consulting (duh I should do this)
Residual Results Based Marketing Campaigns
This is something I learned from Jay Abraham and one of my mentor’s Bob Serling…
“Create a marketing campaign inject it into a business. Take the same campaign and inject it into another, then another, then another. In the end you have case studies, proof, and something that is, and most importantly it’s PROVEN to work.”
It’s that simple.
You have a “proven” campaign that has worked with this Company A and produced $3,583 in 3 days, produced $14,738 in 5 days for Company B, and produced $7,873 in 7 days for Company C.
Companies today are looking for proven ways to make more money. Not a fancy ad they got from a ad agency which is new and unique and most likely will fail.
Give them stuff that works, that will make them money immediately, and you have a client and passive income for life.
Now that you have a proven campaign, results, proof, AND case studies you simply SCALE IT UP. But before you scale it up, you create your systems, your processes, find competent people to put into your system, and then promote the heck out of yourself and your company.
You can do this through direct mail, endorsed mailings (via email), space ads in newspapers, or through your warm network of friends, collegues, and joint venture partners.
The beauty about this is every time your clients run one of your proven campaign in their business… you get paid… and paid handsomely.
Just imagine having 3, 5, 15, or like a friend of mine, 250 businesses using your marketing.
Can you imagine the checks and money flowing into your bank account?
An ungodly amount.
Anyhow, I hope this helps some people to start thinking more RESIDUAL, more HAND’S OFF, more AUTOMATED, and more LONG TERM.
Cheers,
Chris Brisson
P.S. When I left Delray for Brazil I mentioned to Michael Masterson, “I bet being away for 35 days, I’ll make more money.” At around day 22 I sent him an email saying “it’s true.”
He said…
“Vacations are very good… but you won’t make any money on them unless you spend the time at the office sloggin away.”
So take his word for it. Vacations are great. Bust some arse, build your systems so you can then truly create a residual ever growing business to enjoy your vacations.
P.P.S. I must thank Brandon Fredrickson for inspiring me to write this. He gave me a case of “vacation’s over, get to work.” Thank Brandon.
P.P.P.S. Alessandra if you’re reading this… I love you baby. (Had to throw that in there guys)
Just saw this new video from Frank Kern in which he explains what the “Triangle of Trust” is all about. It’s pretty slick and something we use all the time especially in our launches.
It’s a simple “cash in the bank” marketing secret. Check it out here.
Two weeks ago I went to San Diego, California for Frank Kern’s Mass Control event. I must say this was one of the best event’s I’ve been to in a long time. It really wasn’t an “event” but a “party!”
On the last day, my mentor Bob Serling invited us to go on his sailboat and coast around the bay in San Diego. My good friend and wunderkid copywriter, Chris “Money Fangers” Haddad, Peter “Double P” Parks, my girlfriend Alex and her friend hopped on Bob’s boat.
Here is our journey…
Bob taught myself, Chris, and Peter a huge deal of money making strategies using licensing. I highly recommend his course Million Dollar Licensing if you’re interested in an easy, proven, and highly lucrative way to make a huge amount of money.
Peter made over $823,000 using Bob’s Strategies. Haddad has made gob’s of cash, and myself… I’ve made a nice, very nice, chunk of residual cash just doing ONE of Bob’s simple strategies.
This chunk of cash is taking myself and my girlfriend to Brazil for 35 days!
Check out Bob’s Million Dollar Licensing course
Cheers,
Chris
On Thursday Justin and I flew into LAX airport to goto Frank Kern’s Mass Control event here in San Diego. Although the event is in San Diego, I figured I’d get a plane ticket in L.A. so then we can make the “cool” drive over to Diego.
What a great idea!
You see, I live in Florida. Yes, flat, landscape deprived, Florida. When I use to drive to Florida State in Tallahassee (i can finally spell it right), it would take me 6 hours to drive there. I’d fill up in Delray and stop in Gainsville to some gas.
On the way up is …well … pretty boring. There’s not much to see. Occasionally you’ll see, a Turnpike station pop up with a Popeyes Chicken or the illustrious Cinnabon. Other than that you’re looking at a lot of tree and flat ground. The only “hilly” place when making the drive is in “Howie-In-The-Hills.” There’s one bump in the road. It’s about a 15 foot bump and probably the highest elevation in Florida.
Ok enough about Florida because California…
Is All It’s Cracked Up To Be!
I’m sitting here in Carlsbad (about 20 minutes north of San Diego) looking at some million dollar mansions in the hills. Here’s my view…
On Thursday Justin and I flew into LAX airport to goto Frank Kern’s Mass Control event here in San Diego. Although the event is in San Diego, I figured I’d get a plane ticket in L.A. so then we can make the “cool” drive over to Diego.
It’s beautiful!
When Justin and I were making the drive from L.A. to here, I can honestly say that the views and landscape were like crack for my eyes. The mountains, the homes, the ocean views (OMG!), the street performers, the fish tacos, the breaks… everything is amazing.
I’ve lived in Florida my entire life and thinking to myself… “I can move here. I have an internet business.”
I’m going to be posting some more photos, videos, and other cool stuff along the way, but for now I gotta jump in the shower and get ready for Kern’s Mass control my mind event ALL day today.
Gosh what a horrible place to be right now…
[tags]internet marketing,frank kern,chris brisson,california beauty,mass control[/tags]
At Rich Schefren’s Strategic Profis Events I had the chance to speak with Trevor Mauch about his “small momentum” launch he orchestrated a couple of months ago.
Take a listen:
[tags] product launch formula, jeff walker, plf 2, plf 2.0, frank kern, mass control, product launch formula 2[/tags]
At Rich’s Strategic Profits seminar I met some amazing people with some great product launch stories. One of those amazing product launch stories was from Ryan Wade. Ryan ending up doing a killer product launch for his website MentorMeetings.com – he pulled in over $12,000 in, and I quote Ryan, “a couple of minutes.”
Ryan is a young, smart, and very intelligent marketer. He’s a guy that’s going places.
Take a listen to Ryan product launch story…
[tags]product launch formula, jeff walker, plf 2.0, ryan wade, chris brisson, launch a product, frank kern[/tags]
At Rich’s event I had the privilege to interview Jon Walker, Jeff Walker’s brother and business partner in Product Launch Formula 2. I grilled Jon about the differences with Product Launch Formula 1 and 2. It’s pretty crazy to think but the original PLF came out in 2005.
It’s now 2008 and there have been thousands of launches all with different tactics, tricks, and persuasion techniques. I’ve used many in my launches and clients launches and have seen some crazy new techniques over the years that have helped pull in hundreds of thousands if not millions of dollars.
Anyhow, here’s the interview with Jon.
Oh yea, one of the workers at the hotel was taping down the floor so you can hear the “rippppping” noise. No, it’s not me or Jon farting, although it sounds like it.
Also, let me know what you thought of the interview by leaving me a super-duper killer comment below.
Product Launch Formula 2.0 – Jon Walker Interview from chris brisson on Vimeo.
[tags]product launch formula, jeff walker, john reese, jon walker, plf 2, product launches, launch a product, business launch, andy jenkins, stompernet, brad fallon, frank kern[/tags]
At the Strategic Profits Conference I got to meet some great people and one outstanding person I met was Trevor Mauch. Trevor actually won his trip to the conference by leaving a blog post for the contest on Rich’s blog. I ended up meeting two other guys who won the trip. (I’m going to enter all of them next time around)
Anyhow, I did a short quick interview with Trevor on my Flip Camera. He talks about how he implemented a quick little product launch for a client and pulled an easy $800 with like zero list. Watch the interview here:
Product Launch Formula 2.0 is coming out soon. I’m going to be giving some KILLER bonuses away to the people who order form me. I recently started a Product Launch Consulting Company and have helped many people see some dramatic results. I will be giving away some consulting time as a bonus. You’ll hear about it soon.
See how one guy went from Food Stamps to Six Figures using Jeff’s Product Launch Formula.
[tags]jeff walker, product launch formula, plf 2.0, john reese, frank kern, mass control, product launches, launch a product[/tags]
Hey everyone,
I’m writing this from
I left Sunday morning pretty early in the morning, like 5:30am, and arrived in
Anyhow, I got to the hotel and instantly felt the energy from the people in the room. I began to meet entrepreneurs and business owners from all over. Some people who I’ve heard before or knew from seeing them on the web. (“on the web” sounds like were’re in 1996)
So the day started out going right to Frank Kerns’ presentation for his Mass Control students. It was funny, since I was so early I struck up a conversation with a cool guy Mick from the
Frank Kern’s Mass Control Presentation
So I took a seat and 5 minutes later, Frank “the dude” Kern walks in with a surf t-shirt, jeans, and sandals. He said, “All right, all-right, all-right.” that’s the line Matthew McConaghey said in the movie, Dazed and Confused. I knew I was in the right place.
I can’t go into the presentation but I’ll give you one tidbit…
“Find the CORE of your market.”
After Frank’s presentation, he was instantly bombarded by the huge crowd in the room. So instead of talking to Frank, Jeff Walker, the creator of Product Launch Formula 2.0 was standing alone, so I decided to chat with Jeff. We chatted for a couple of minutes and exchanged cards.
What a cool dude. (nice meeting you Jeff)
Here’s the speech from Frank’s Speech (not his Mass Control speech)
Rich Schefrens’ Presentation
Man, Rich truly knows how to build a business. Everytime I hear him speek I’m always blown away with his thoroughness in each marketing piece he puts together.
Rich went over his entire business and how he went from ZERO to an 8-Figure business in less than 18 months. He talked about each marketing piece he gave away over this time: Internet Marketing Manifest, The Missing Chapter, The Final Chapter, Startup To Freedom, and the many other FREE info he gave away.
I got started back in 2002 with zero marketing skills or understanding about business. I accidently created an internet business form my college apartment in Tallahassee, FL. Built it up, sold it, but still had no knowledge of marketing. Went on a journey for discovering and learning "true" hardcore marketing principles. Over the years, built, developed, sold many internet businesses. Check out my bio for more info.
