So I got my new Macbook Pro a couple of weeks ago and I have yet to setup my add-on’s for Firefox. I’ve been using Safari because it’s so clean but it doesn’t have the awesome plugins that firefox does.

Anyhow, so I’m going through the firefox add-on’s section and noticing huge amounts of traffic and weekly downloads for these add-on’s.

For example…

Twitter Bar get 26,818 weekly downloads. WEEKLY downloads.

Twitter Fox: 83,865 WEEKLY downloads.

Is that a lot of traffic… YES.

TONS of traffic!

Mark Joyner, the author of Integration Marketing, first introduced the concept of integrating your marketing into an already existing traffic or transaction stream for generating traffic, leads, and sales. (Ie: Someone’s firefox plugin)

So take twitter bar for example, you could examine his process and find integration points (dead real estate) to introduce your offering into his product. So if there’s 26,000 new people using twitter and they did 1 tweet a day, potentially your offer could be shown 26,000 PER DAY.

See the power of Integration Marketing?

It’s “How Small Businesses Become Big Businesses – and Big Business Become Empires”

So true.

Here’s a quick video showing you the large amounts of traffic inside firefox add-on’s and how to exploit (or piggyback) on this hidden traffic stream.