5 Dumbest Product Launch Strategies

by Chris Brisson on Aug 11,2009

Dumb Strategy #1: Faking Social Proof

So you come to a launch blog and there’s 200, 300, even 400 comments on each post. You get thinking, “hmmm something’s up.”

Yea. It’s called faking social proof. Maybe you’ve seen it before. And it’s the #1 Dumbest Strategy you can make when launching your product.

Here’s a little story…

[click to continue…]