The Blog of Chris Brisson » online personalization strategy http://www.chrisbrisson.com Mon, 12 Jul 2010 03:08:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 eBay's Offline to Online Personalization Strategy http://www.chrisbrisson.com/offline-marketing/ebay-offline-strategy?utm_source=rss&utm_medium=rss&utm_campaign=ebay-offline-strategy http://www.chrisbrisson.com/offline-marketing/ebay-offline-strategy#comments Fri, 16 May 2008 18:04:49 +0000 Chris Brisson http://www.chrisbrisson.com/?p=40 Just got in a piece of mail from eBay yesterday and I was extremely blown away with their personalization strategy for bringing their customers from a direct mail to their website. Check out this video.

But first we used a personalization strategy in a recent launch and it worked like crazy! Actually we sold around 30 courses before we even launched because of this one strategy. I’ll give you the script in a few days, you’ll like it…

Here’s the personalized link:
http://www.ebayfaves.com/tundra2fast

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