So you come to a launch blog and there’s 200, 300, even 400 comments on each post. You get thinking, “hmmm something’s up.”
Yea. It’s called faking social proof. Maybe you’ve seen it before. And it’s the #1 Dumbest Strategy you can make when launching your product.
Here’s a little story…
At Rich’s event I had the privilege to interview Jon Walker, Jeff Walker’s brother and business partner in Product Launch Formula 2. I grilled Jon about the differences with Product Launch Formula 1 and 2. It’s pretty crazy to think but the original PLF came out in 2005.
It’s now 2008 and there have been thousands of launches all with different tactics, tricks, and persuasion techniques. I’ve used many in my launches and clients launches and have seen some crazy new techniques over the years that have helped pull in hundreds of thousands if not millions of dollars.
Anyhow, here’s the interview with Jon.
Oh yea, one of the workers at the hotel was taping down the floor so you can hear the “rippppping” noise. No, it’s not me or Jon farting, although it sounds like it.
Also, let me know what you thought of the interview by leaving me a super-duper killer comment below.
Product Launch Formula 2.0 – Jon Walker Interview from chris brisson on Vimeo.
[tags]product launch formula, jeff walker, john reese, jon walker, plf 2, product launches, launch a product, business launch, andy jenkins, stompernet, brad fallon, frank kern[/tags]
At the Strategic Profits Conference I got to meet some great people and one outstanding person I met was Trevor Mauch. Trevor actually won his trip to the conference by leaving a blog post for the contest on Rich’s blog. I ended up meeting two other guys who won the trip. (I’m going to enter all of them next time around)
Anyhow, I did a short quick interview with Trevor on my Flip Camera. He talks about how he implemented a quick little product launch for a client and pulled an easy $800 with like zero list. Watch the interview here:
Product Launch Formula 2.0 is coming out soon. I’m going to be giving some KILLER bonuses away to the people who order form me. I recently started a Product Launch Consulting Company and have helped many people see some dramatic results. I will be giving away some consulting time as a bonus. You’ll hear about it soon. 
See how one guy went from Food Stamps to Six Figures using Jeff’s Product Launch Formula.
[tags]jeff walker, product launch formula, plf 2.0, john reese, frank kern, mass control, product launches, launch a product[/tags]
I got started back in 2002 with zero marketing skills or understanding about business. I accidently created an internet business form my college apartment in Tallahassee, FL. Built it up, sold it, but still had no knowledge of marketing. Went on a journey for discovering and learning "true" hardcore marketing principles. Over the years, built, developed, sold many internet businesses. Check out my bio for more info.
