Dumb Strategy #1: Faking Social Proof

So you come to a launch blog and there’s 200, 300, even 400 comments on each post. You get thinking, “hmmm something’s up.”

Yea. It’s called faking social proof. Maybe you’ve seen it before. And it’s the #1 Dumbest Strategy you can make when launching your product.

Here’s a little story…

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You ever get off the phone with someone and just feel like you can rule the world?

Well, I did when I interviewed Todd Brown the other day. this guy is the master. He call’s himself a self-proclaimed “knucklehead” (that’s a technical term by the way), but I can assure you he’s far from it. In my eyes he’s someone to listen and take notes from – Todd knows his stuff.

Anyhow, I spent an hour on the phone with Todd and we talked about everything from building businesses NOT incomes, front-end & backend marketing, and the types of businesses that Todd builds for long-lasting income.

I’m a big fan of Todd and give much credit to him helping me “see the light.” So grab a pen, a pad of paper, download this call and take some serious notes.

Let me know what your biggest takeaway from the call is by leaving me a comment.

thanks,

Chris

P.S. I’m going to be offering some killer bonuses for Jeff Walkers Product Launch Formula so keep your eyes peeled for Monday!

[tags] Todd Brown, frontend marketing, Jeff Walker, product launch formula, marketing habits, plf 2, plf 2.0, product launch formula 2, incomes, online marketing[/tags]